LogicaCMG powers Sun Cellular’s Multimedia Messaging Services (MMS) launch in the Philippines

Sun Cellular Philippines launches MMS as part of total messaging solution
LogicaCMG today announced a contract which has enabled Sun Cellular Philippines to launch live MMS services allowing consumers to send content rich multimedia messages including photos, audio and video clips. The new services are based on LogicaCMG’s Multimedia Messaging Service Centre (MMSC).

This contract is part of a total messaging solution, which includes the provision and deployment of LogicaCMG’s Short Message Service Centre (SMSC) and Cell Broadcasting System (CBS). This development secures LogicaCMG position as the prime supplier of Sun Cellular’s messaging services in the Philippines.

Charles Lim, GSM Business Head of Digitel, the parent company of Sun Cellular Philippines, said: “It is imperative that we choose a partner with proven global expertise. LogicaCMG’s market leading position and dedication to understanding our business reinforces our confidence in this partnership. We are very excited about this relationship, as the agreement with LogicaCMG further strengthens our goal to be a major player in the local mobile service industry. Together with LogicaCMG, we intend to shape the future of mobile telecommunications.”

The LogicaCMG MMS solution deployed for Sun Cellular Philippines provides the performance and scalability necessary to maintain the quality of service users will expect from MMS services. The contract will also see LogicaCMG undertaking the implementation, maintenance and support for all the messaging solutions for Sun Cellular Philippines.

Frans Veen, chief executive officer of LogicaCMG Wireless Networks Asia, said: “In a highly competitive mobile market, Sun Cellular Philippines will be able to grow its data revenues with the range of messaging services it offers to its subscribers. The addition of MMS to its voice and SMS services, will place Sun Cellular Philippines in an ideal position to grow its revenues.”

LogicaCMG has a global MMS market share in excess of 20 per cent, with commercially deployed MMS solutions servicing over 65 million subscribers around the world. LogicaCMG is the global leader in messaging and payments, supplying messaging and billing solutions to 250 of the world's top operators in over 70 countries. These solutions serve over 500 million active mobile phone subscribers.