Sirius – integrating online with real-world experience

The process of buying starts long before a customer visits the brick-and-mortar store. Thanks to super efficient online product catalogues and offers on e-commerce websites, customers find it easy to shop at the click of just a button! And, why not? After all, it allows them to learn about the product and read buyer reviews and recommendations. Studies by leading agencies of the world suggest that 78% of people trust recommendations of other consumers before buying a product. This is where regular brick-and-mortar store takes a hit. But, just imagine, what if we could integrate online shopping experience with real-world buying experience?

A real-world “Like” button

The Facebook ‘Like’ button has created a revolution. Just by clicking on it, a person can share her appreciation or excitement for the online product with all her online connections. It’s that easy! The ‘Like’ button is the digital equivalent of ‘Word-of-Mouth’ marketing. Once the ‘Like’ button is pressed, the customer leaves a digital footprint, which can then be utilised further.

With Sirius, retail stores will be empowered to create the same digital footprint in the real world. We have brought the ‘Like’ button into the real world, calling it the ‘Instore Like’. So, when a customer in the brick-and-mortar store likes a real product, she has to just press this ‘Instore Like’ button. And, at the click of that button, she will recommend the product to hundreds of her connections online. This will instantly fire up the store’s online presence and give valuable insights, making way to know the customer better.

With super-efficient e-commerce websites burgeoning every day, competition in the retail industry is fierce. With Sirius, retail stores are empowered to combine the virtues of real-time and online shopping and provide a unique shopping experience to their customers. Besides, they can strike a chord with the tradition of personal recommendation and use it to their business advantage!