Logica and Salesforce.com See Huge Opportunity to Lead Social Enterprise Transformation in EMEA

Logica, a leading business and technology service company, has announced a partnership with salesforce.com to meet the growing demands of clients looking to transform into social enterprises through open, social, and mobile cloud technologies.

There is a global industry shift as CMOs and CIOs are finding new ways to connect with their customers and employees. Companies can transform themselves into social enterprises by leveraging salesforce.com’s leading social, mobile and cloud apps and platforms.

This exciting partnership, which complements Logica’s Applied Customer Insight and Business Transformation offerings, will make it easier for Logica and salesforce.com to enable their clients to:

• Drive growth by giving them a 360 degree view of their customers
• Increase the value to their end customers, through a set of uniquely tailored services
• Increase loyalty and upsell

“We’re in a social revolution,” said Amanda Mesler, President Logica Business Consulting. “The number of social networking users has surpassed email users. Nearly a quarter of time spent online is spent on social networks like Facebook. Our partnership enables clients to offer personalised customer experience across all touch points, driving increased revenues, customer satisfaction and brand differentiation. Our partnership with salesforce.com further validates the social enterprise is the business of the future.”

The partnership builds on Logica’s successful international Business Consulting practice, which already works with clients such as Natixis Global Asset Management, which through using a cloud-based solution, has improved sharing and collaboration, giving them a 360 view of the client and La Mutuelle Generale, one of France’s leading mutual insurance companies, which has improved its overall performance and customer service by introducing a single sales tool that enables it to consolidate and manage all information on prospects and members in one place.

“Today, companies must change the way they collaborate, communicate and share information with customers and employees to stay competitive. By leveraging salesforce.com’s social and open cloud technologies, companies can transform themselves into social enterprises. We are excited about Logica’s commitment to accelerate this market shift to the social enterprise,” said Dr. Steve Garnett, EMEA Chairman, salesforce.com.

About Logica
Logica is a business and technology service company, employing 41,000 people. It provides business consulting, systems integration and outsourcing to clients around the world, including many of Europe's largest businesses. Logica creates value for clients by successfully integrating people, business and technology. It is committed to long term collaboration, applying insight to create innovative answers to clients’ business needs.

Logica is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG).

More information is available at www.logica.com.

The company is a public company incorporated and domiciled in the UK. The address of its registered office is 250 Brook Drive, Green Park, Reading RG2 6UA, United Kingdom.