Citizen-centric healthcare
Today, advanced technology in medical
domain, discoveries in pharmaceutical
sector, and increasing experience in
medical practice and other such factors
have enabled us to overcome chronic
diseases such as diabetes, COPD, and so
on, thereby influencing life expectancy
positively. But, why are we afflicted by
such maladies in the first place? Could
these ailments be prevented? There may
not be a clear yes or no answer to that.
However, the silver bullet for sizable health
predicaments is agreed to be prevention –
rather than cure.
As per the WHO the fat intake of the human
population has increased and is above the
maximum 30% of recommended energy
share in North America and Western
Europe, with saturated fats also above
the recommended 10% mark. Most
Organisation for Economic Cooperation
and Development (OE CD) countries even
do not meet the stipulated consumption of
fruits and vegetables of 400 grams per day
or more.
Aging population is a significant
contributing factor to the increasing
world population – approximately 600
million today are 60+ years old. With this
rate of growth, 21% of the entire world
population would be aged above 65
years by 2050. For developed countries
it is even worrisome, especially for
Organisation for Economic Co-operation
and Development (OECD) - 26% of the
population is estimated to be aged by
2050. Consequently this situation has
increased the financial burden on working
population due to cross-subsidisation.
However, despite the awareness of
these widely recognised advantages and
benefits of preventive healthcare, health
systems in countries of the OECD invest
only a fraction of their expenditure (merely
3% on average) in prevention of diseases.
Moreover, most healthcare services
are delivered inside medical premises.
Despite being built for acute events, many
hospitals allot a significant number of
their beds to chronically ill patients, with
considerable cost consequences.