Logica and Salesforce Overview
“Our partnership enables clients to offer personalised customer experience across all touch points, driving increased revenues, customer satisfaction and brand differentiation.”
Amanda Mesler, President Logica Business Consulting
The Challenge
Buying knowledge and power has dramatically shifted to the consumer through online research and social media. Consumers now have more ways to make informed decisions about the products and services they choose. In this environment, businesses need to improve the insight on their customers. They need to find new ways to build loyalty to gain new customers and keep the ones they already have. With the rapid increase of social media, businesses recognise that it should also be a key way of improving collaboration and how to find out more about their customers. But it can be difficult to know how best to do this effectively. Salesforce.com and Logica can provide the answer.
Our Answer
We believe that a customer intelligent organisation, where your business is focussed on the customer, is the answer. Insight is critical – you need to access real-time data to respond quickly to changing needs and to make quicker and better decisions. Customers care about getting the right information quickly – through breaking down the barriers between sales, marketing and customer care, clients can now get this. And ultimately it will help to transform your business into a true social enterprise, improving customer loyalty and give you a competitive advantage in the market.
To help you achieve this we have three joint offerings, which combine salesforce.com’s social enterprise vision and Logica’s applied customer insight propositions:
- Customer analytics
- Customer Management
- Customer experience
Why Logica and Salesforce.com
- Combining Logica’s industry knowledge and enduring client relationships with salesforce.com’s leading position in the cloud market, the partnership spotlights a business shift to focus on ‘social enterprise’, where success demands a deep understanding of social media ecosystems and their management.
- With our joint focus on working collaboratively with clients to transform their businesses, Logica’s Applied Customer Insight propositions and salesforce.com’s Social Enterprise vision ensure that together, we can deliver an end to end solution that encompasses the best analytics and social collaboration tools.
- Salesforce.com and Logica have already been working successfully in the French market, with clients such as Chronopost. This success has been the driving force behind our new international partnership agreement.
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