Eco-mobility : The end of the road for fossil fuels?
If we couldn’t travel by road, our lives would disintegrate. We couldn’t deliver goods, get to work, see friends, go to events and entertainments. And road transport depends on oil – more than 99 percent of vehicles are powered by petrol or diesel.
One way or another, that’s about to change. Some people believe that we have about 50 years of oil left. Others think that oil production has peaked and we’re already on the fast track to empty.
Faith Birol, chief economist of the International Energy Agency believes that, on current trends, oil will peak in 2020. "One day – 2030 or 2040 – oil will run out. We have to leave oil before oil leaves us," he said. But not everyone agrees – even within the same company. Abdullah Jum’ah, president and CEO of Saudi Aramco, said in 2008, "We have grossly underestimated mankind’s ability to find new reserves of petroleum, as well as our capacity to raise recovery rates and tap fields once thought inaccessible or impossible to produce."
The View from 2030 – what’s your view?
This white paper discusses the future for eco-mobility and raises the key challenges that could be reality in 2030. The opportunities eco-mobility presents to organisations are clear, as are the challenges. This is the start...and we believe that success will only be achieved through sharing ideas, collaboration and innovative ways of working – some of which we have covered in the paper. If you agree, share this paper with your colleagues and community. If you disagree, tell us why.
One last thought – imagine your business model without fossil fuels – if the well runs dry – will your business engine keep running – or will it splutter to a halt?