LogicaCMG’s Bridge-it platform gives mobile operators a clearer view
LogicaCMG has developed a new solution that makes it easier for mobile operators to provide customer care, self-care and promotions across their entire customer base.
The Bridge-it platform provides a single integration point between a mobile operator’s accounting, billing and customer support systems and the Intelligent Network (IN) infrastructure used to deliver services. It speeds up and simplifies the delivery of customer self-care, life-cycle management, business intelligence and promotions – all of which help operators reduce customer churn and raise average revenue per user (ARPU).
Bridge-it also helps operators reduce total cost of ownership (TCO). Many of them have installed a range of different IN networks from different vendors, most of which use different technology protocols and standards. Bridge-it can integrate these systems or replace them, enabling operators to retire old equipment and save on software licenses and support fees. LogicaCMG has already helped mobile operators shut down more than 160 such systems.
“The challenge for operators is to break down the vertical, silo-based barriers among IN systems and integrate their separate customer-viewing systems into a single one,” says Johan Bergh, managing director of LogicaCMG’s Swedish Telecoms and Media division. “Bridge-it does exactly that. It features robust, open interfaces that facilitate the integration of diverse platforms with both pre-paid and post-paid systems. It’s also an ideal enabler for generating additional revenues.”
Bridge-it provides a business-level XML interface towards operators’ BSS platforms, enabling simple integration whichever IN systems are used to serve pre-paid customers. It offers a vital tool for developing a unified customer care system that gives operators a single ‘view’ of users, regardless of whether the subscriber is pre-paid or post-paid.
The Bridge-it platform uses industry standards and can be used to provide a closer connection between operators’ BSS and OSS systems and other key business processes handled by separate ERP systems.
LogicaCMG supplies stand-alone ‘cartridges’, pre-integrated with Bridge-it. These include a Call History Server that can provide pre-paid customer call information; a Promotions Server that increases the speed and flexibility with which marketing departments can launch new customer offers; and a Business Intelligence engine that can be used to analyse subscriber behaviour and provide management reports.
Mobile operators across Europe and Asia are already using a number of these elements to support more than 30 million subscribers.
About LogicaCMG
LogicaCMG is a major international force in IT services. It employs around 40,000 people across 41 countries. LogicaCMG’s focus is on enabling its customers to build and maintain leadership positions using LogicaCMG’s deep industry knowledge and its track record for successful delivery. The company provides business consulting, systems integration and IT and business process outsourcing across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. Headquartered in Europe, LogicaCMG is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE:LOG; Euronext:LOG) and traded on the Xternal List of the Nordic Exchange in Stockholm. More information is available at www.logica.com.
Press contact
Alexandra Bell
Citigate Dewe Rogerson
+44 207 282 2829
Alexandra.Bell@citigatedr.co.uk
Logica
Skip to content
