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Interaction for Consumers

To enable a successful social community in today’s highly competitive market, you need to embrace Web 2.0, with its emphasis on people, community and communication. And there’s tough competition from both traditional and non-traditional players, such as Yahoo, Google and Microsoft. You also need to deliver propositions cross-channel while increasing revenues, developing new revenue streams and increasing customer loyalty. You can achieve all this and more with Interaction Consumer, our targeted social networking solution.

The key features that differentiate Interaction are that it is white labelled and it integrates web and mobile with innovative contextual, behavioural and social profiling to deliver targeted campaigns. As it is highly customisable, it supports your branding, content and product. It allows you, the service provider, to include highly targeted content, product advertising and promotions relevant to the individual user. You can quickly set up a site powered by Interaction to target segments such as music lovers, gamers, sports fans or any other group of like-minded individuals. With Interaction, your social network can deliver distinctive services, value to the end user, increased revenue and effective advertising ROI . Interaction leads the market by uniquely combining six elements:

  • Social networking
  • Integrated mobile and web channel
  • Contextual, behavioural and social profiling
  • IM, address book and calendar
  • User-defined and self-generated profile
  • Web-based storage for user-generated content

If you have any queries, contact us.

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