INSEAD discussion

Collaborative innovation builds an atmosphere of sharing with partners, clients, suppliers, employees and end-users – helping bring new ideas to market faster. The result is a business ecosystem that’s intuitive and flexible. In collaboration with INSEAD, a leading business school, Logica conducted a study across several organisations in Europe. The aim was to find out how businesses use collaborative innovation and issues they face along the way. Watch Andy Green, CEO, Logica, in conversation with Raj Singh, Research Fellow at INSEAD, share his thoughts on the survey.

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