Waste transformed into shoes, jewellery and even rubies!
I recently saw a documentary about Bethlehem, a young girl in Ethiopia who collects old truck tyres and recycles them to make really cool shoes, and they now sell in London, New York and Amazon.
Her company SoleRebels is proof that waste can be given a new lease of life, made both profitable and fun! What touched me the most was that Bethlehem went further, employing disabled and marginalised people in her small factory, giving back to her society.
In Bethlehem’s words, "Recycling is a way of life here – you don't throw things away that you can use again and again....I wanted to build on that idea." (Bethlehem Tilahun Alemu)
This week on www.sustainability-stories.com, I found a similar spiritedness in Joanna from the UK who calls herself an Alchemist. She takes waste from skip tips and boot fairs and transforms them into something beautiful and desirable. Have a look at her story ‘Rubbish to Jewels’! This scavenger has an eye for beautiful things.
And then there is Rubies in the Rubble (love the name!) and their idea stems from a personal aspiration to recycle perfectly good yet discarded food and help those less privileged. Rubies produce premium chutneys and jams made from surplus fruit and vegetables.
These are just some stories that we feature or that users share with us, inspiring everyone that there is opportunity, even in things that we might easily discard.
Share your stories or discover more on www.sustainability-stories.com, a home for amazing sustainability projects.
You can even join our competition to win 20,000 euros worth of consulting to 31 May or simply share your stories with like-minded people. Who knows, Logica might help make your story even bigger and better.
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