Rallye des Gazelles
The Rallye Aïcha des Gazelles is the only all-women rally in the world. Since 1990, it’s been bringing
women together from 33 countries to race against each other in the Moroccan desert.
The Rallye has always been about promoting a greener way of driving, not just through smarter technology, but smarter driving techniques. Unlike your average race, the competition isn’t about who can cross the finish line first. In fact the winner of the Rallye is the team who can go from start to finish in the shortest distance possible; minimising fuel consumption and carbon emissions.
The Challenge
Cutting CO2 emissions isn’t just about choosing greener fuels, or building a car that uses less fuel
(though that’s part of it). It’s also about rethinking the way you drive.
Many different things can affect how much fuel you use. For example, braking hard uses more fuel than slowing down gradually. The same goes for speeding up. So to win the eco-driving prize, drivers need to be highly aware of their own driving style.
Our Answer
We realised that if we wanted drivers to change their habits, we needed to show them how much fuel they’re using in real time during the event.
So, in 2011, we fitted the Rallye vehicles with our award winning, Logica EMO solution to wirelessly monitor carbon emissions in real time. Then we looked at a whole range of factors – emissions, speed, acceleration and braking– to come up with a Logica EMO Green Index score for each team.
The Logica EMO Green Index score was used by the Rallye as a judging criteria and counted towards the final score and ranking of the participants. So for the first time, a team could win the race by having the lowest emissions, even if they didn’t find the shortest route.
We’ve helped Rallye Aïcha des Gazelles:
- cut emissions by 10.5%
- save over 1.5 tonnes of carbon
- promote greener driving
- lead the way on sustainability
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