Växjö Energi AB (VEAB)
The city of Växjö in Sweden has a vision of becoming a completely fossil fuel free city. With clean energy and a better quality of life for the 80,000 people who live in the local area. And local energy company Växjö Energi AB (VEAB) has a big part to play in that plan.
The Challenge
The tricky part wasn’t developing the technology, but figuring out how to get people to use it. We had to find a way to make sustainability fun. We needed to reach people who wouldn’t normally think twice about how much energy they’re using, or what effect that might have on the
environment.
Our Answer
We worked hand-in-hand with VEAB to launch an online energy saving service called EnergiKollen.
EnergiKollen uses simple graphics to show people how much energy it takes to do different things. Many people don’t realise how much energy a hairdryer or electric kettle eats up, for example. EnergiKollen makes that instantly clear.
But the real genius of EnergiKollen is that it allows people to compete with their neighbours to see who can save the most. And that gives them the motivation they need to actually use it and stick with it.
People can see for themselves exactly how much energy they’re using and what their carbon footprint is. And for businesses, it’s a great way to show their customers that sustainability isn’t just a buzzword to them.
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