Keeping St1 both lean and green
St1 has more than doubled
its turnover in just a few
years. It has achieved this
by taking over distribution
sites divested by larger competitors in the Nordic
countries. In 2007, St1 purchased Esso’s Finnish
operations, and gained Shell’s Finnish and
Swedish operations towards the end of 2010.
In between, it bought part of Statoil’s network in
Sweden and Norway.
The Group now has almost 600 filling stations
in Finland and 540 in Sweden, including both
St1 and Shell stations. It owns 40 stations in
Norway.
Efficiency at the core
Wiio describes how IT and operational
development are intertwined at St1.
”We are all in the same boat: we have
no separate IT projects, just operational
development projects with the regular
participation of the management team.”
Large-scale integration
Strong processes also guided St1 as
it integrated Shell’s operations with its
own. “We began integrating processes
with ERP and other systems as soon
as the deal was done, at the beginning
of last December. Logica, St1’s longterm
IT partner, is in charge of project
management, change management and
technical support”.
Seeking profitable growth
St1’s turnover for this year is
estimated at €4 billion. ”We are not
seeking to increase our turnover or
market share. For us, growth means
increasing our profitability. Higher
profitability is particularly being sought
from outside the traditional fuel trade,
from areas such as biofuels, wind power
and technology exports.”
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