Retail distribution

Faced with growing competitive pressures and declining retail margins, oil companies and fuel distributors seek to minimise cost and maximise efficiency across the supply chain. They continue to deliver the right bulk products to every customer, at the right time and at the lowest cost, and meet service targets on minimal stockholding and working capital.

Suppliers see this end of the supply chain as a cost and service management issue, while distributors seek to improve profit margins and maintain agreed service levels. For both, the core issue is management and optimisation of a complex process with many variables and constraints, often understood only by a very small number of key individuals.

We understand that successful solutions are not just about software. Culture, organisation and process are vital; our approach to order fulfilment delivers various business process improvements, not all of which require software solutions. Through this, we ensure the complete business process from sales to cash is managed smoothly.

For example, CROSS is the system used globally to manage the production of bulk liquid delivery schedules for road transport. It is used by schedulers to manage orders, schedule deliveries and optimise the distribution of bulk liquids, chemicals and powders by road vehicle and we are its sole distributor.